Mengniu Group (referred to as "Mengniu") was established in Inner Mongolia Autonomous Region in 1999, headquartered in Hohhot, and has consistently ranked among the top ten in the global dairy industry. Listed in Hong Kong in 2004 (stock code 2319. HK), COFCO Corporation is the largest strategic shareholder of Mengniu.

Mengniu focuses on providing nutritious, healthy, and delicious dairy products to Chinese and global consumers, forming a rich product matrix including liquid milk, ice cream, milk powder, cheese, and other categories; In addition to mainland China, Mengniu products have also entered more than ten countries and regional markets in Southeast Asia, Oceania, North America, and other regions.

SHINY MEADOW has a cold glue label on the head and a self-adhesive label on the body, with two labels per bottle. Faced with the problem of multiple labels for such a bottle, Tonle has equipped it with a modular labeling machine to assist in production.