Brand Story

In 1997, Sheng Chen received two phone calls; his friends all told him that it was popular to drink Sprite with aged vinegar, which tasted great. Sheng Chen went to different restaurants to conduct research that day, and the result surprised him greatly, as the hotel staff told him that many customers had requested to drink aged vinegar and Sprite.

Before the project launched, Sheng Chen sent someone to Shanxi for investigation. In Yuci, Shanxi, a mountain village that makes a living by brewing vinegar, investigators found that there are over 1,800 people in the village, and very few villagers have caught a cold. “Just do this! There's no need to come up with another name, just call it 'Tian Di Yi Hao'!” After a period of day and night research and development, the first aged vinegar beverage of China was born under the leadership of Sheng Chen. In July, Tiandi No.1 was officially launched on the market.

Classic packaging, old taste in memory, apple cider vinegar, Tonle labeling.